IBPS Marketing Officer plays an important role in Banking Sector. Like any other Marketing Officers, IBPS SO Marketing Officer also gets monthly targets. To achieve their targets for their bank, Marketing Officers are assisted by the bank branch manager and other staff members.
The main responsibility of a Marketing Officer is to use effective means of advertising, media, and public relation tools to promote banking products and services.
To recruit Marketing Officers in public sector banks, the IBPS SO Exam is conducted. For this, you must have a Graduate degree and Full-time MMS (Marketing) / MBA (Marketing) / Full time 2 years PGDBA / PGDBM/ PGPM/ PGDM with specialization in Marketing.
A Marketing Officer is involved in all types of Marketing, Social Media, and Networking Events. Below we have enlisted some major roles and responsibilities of an IBPS SO Marketing Officer:
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A Marketing Officer manages Social Media and Social Media Tools. They ensure proper advertising of their product on Social Media Platforms.
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Spread awareness of new products among staff. Marketing Officers must organize workshops or training programs to aware bank staff about the new product.
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An IBPS Marketing Officer develops various marketing strategies to increase their sales and profits.
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Marketing Officer coordinates with various ad agencies to advertise their product properly and also prepare advertising budgets.
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The Marketing Officer searches for new services and products for the Banks.
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IBPS Marketing Officer manages marketing channels such as billboards, television commercials, posters, banners etc. for promoting banking services and products.
Institute of Banking Personnel Selection will release the notification of IBPS SO 2021 on its official website i.e www.ibps.in.It is held at various locations throughout India. The mode of examination is online. According to the calendar released by the IBPS, IBPS SO Prelims Examination will be held on 18th December 2021 & 26th December 2021 and Mains Examination will be held on 30th January 2022.
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Activity
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Tentative Dates
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IBPS SO Notification 2021
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To be Notified
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IBPS SO Online Registration Starts From
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To be Notified
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Last Date to Apply Online for IBPS SO
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To be Notified
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Download of call letters for Online examination – Preliminary
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To be Notified
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Commencement of IBPS SO Preliminary Exam
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December 18th & 26th 2021
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Result of IBPS SO Online exam – Preliminary
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To be Notified
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Download of call letters for Online examination – Mains
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To be Notified
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Commencement of IBPS SO Mains Exam
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January 30th, 2022
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Conduct of Interview
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To be Notified
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IBPS SO 2021 Final Result
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To be Notified
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The no. of vacancies will be released with the release of notification. The Notification is expected to be released in the month of October 2021. Last Year, the number of vacancies was 60 for the Marketing Officer post of IBPS SO. Here in the table, the post-wise vacancy details are for the year 2020 given below:
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S.No.
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Name of Post
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No. of Vacancies
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1
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Agriculture Officer (Scale-I)
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485
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2
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Marketing Officer (Scale-I)
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60
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3
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Law Officer (Scale-I)
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50
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4
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Rajbhasha Adhikari (Scale-I)
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25
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5
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IT Officer (Scale-I)
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20
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6
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HR/Personnel Officer (Scale-I)
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7
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Total
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647
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I. Nationality / Citizenship:
A candidate must be either -
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a Citizen of India or
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a subject of Nepal or
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a subject of Bhutan or
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a Tibetan Refugee who came over to India before 1 January 1962 with the intention of permanently
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settling in India or
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a person of Indian origin who has migrated from Pakistan, Burma, Sri Lanka, East African countries of Kenya, Uganda, the United Republic of Tanzania (formerly Tanganyika and Zanzibar), Zambia, Malawi, Zaire, Ethiopia, and Vietnam with the intention of permanently settling in India, provided that a candidate belonging to categories (ii), (iii), (iv) & (v) above shall be a person in whose favour a certificate of eligibility has been issued by the Government of India.
II. Age Limit :
Minimum: 20 years Maximum: 30 years
i.e. A candidate must have been born not earlier than 02.11.1989 and not later than 01.11.1999 (both dates inclusive)
II. Educational Qualifications :
The candidate should have completed Graduation till December 10, 2015, along with anyone/multiple of the courses mentioned below:
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Full-time Masters in Management Studies ( MMS) in Marketing
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Master of Business Administration (MBA) in Marketing
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2 years Post Graduate Diploma in Business Management (PGDBM) / Post Graduate Diploma in Business Analytics (PGDBA) with specialization in Marketing.
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NOTE 1: In case of dual specializations, one of the fields of specialization should be in Marketing. In case of major/ minor specializations, major specialization should be in Marketing. Candidates having PG Degree (MMS or MBA)/PG Diploma with more than two specializations are not eligible to apply.
Besides this, there is age relaxation relevant to category wise candidates as per the government rules:
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Category
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Age Relaxation
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Scheduled Caste/Scheduled Tribe (SC/ST)
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5 years
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Other Backward Classes (OBC Non-Creamy Layer)
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3 years
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Persons with Disabilities (PWD)
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10 years
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Ex-Servicemen (Army personnel)
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5 years
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Persons with Domicile of Jammu &Kashmir during the period of 1-1-1980 to 31-12-1989
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5 years
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Persons affected by 1984 riots
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5 years
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IBPS SO Marketing Officer Exam Pattern
IBPS SO Marketing Officer Prelims Exam Pattern
For the Post of Marketing Officer (Scale I)
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Serial No
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Section
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No. of Questions
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Total Marks
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Duration
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1.
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Reasoning
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50
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50
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40 min
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2.
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English Language
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50
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25
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40 min
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3.
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Quantitative Aptitude
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50
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50
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40 min
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Total
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150
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125
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120 min
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IBPS SO Marketing Officer Mains Exam Pattern
For the Post of Marketing Officer
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Name of Test
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Number of Questions
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Maximum Marks
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Medium of Exam
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Duration
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Professional Knowledge
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60
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60
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English & Hindi
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45 min
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The Mains Examination will contain questions only from Professional Knowledge Subjects.
For the Post of Marketing Officer it has Professional Knowledge Test there is 1 section having a total score of 60 marks of 45 minutes duration.
Looking to crack IBPS SO 2021? Start preparation with IBT's IBPS SO Study material now!
IBPS SO Marketing Officer Prelims Exam Syllabus
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Reasoning Ability
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Quantitative Aptitude
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English Language
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General Awareness
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Logical Reasoning
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Simplification
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Reading Comprehension
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Current Affairs
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Alphanumeric Series
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Profit & Loss
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Cloze Test
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GK Updates
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Ranking/Direction/Alphabet Test
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Mixtures &Alligations
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Para jumbles
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Currencies
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Data Sufficiency
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Simple Interest & Compound Interest & Surds & Indices
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Multiple Meaning / Error Spotting
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Important Places
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Coded Inequalities
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Work & Time
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Fill in the blanks
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Banking Awareness
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Seating Arrangement
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Time & Distance
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Miscellaneous
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Awards
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Puzzle
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Mensuration – Cylinder, Cone, Sphere
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Paragraph Completion
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Book And Author
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Tabulation
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Data Interpretation
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Headquarter
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Syllogism
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Ratio & Proportion, Percentage
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Important Days
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Blood Relations
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Number Systems
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Prime minster Scheme
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Input-Output
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Sequence & Series
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Coding-Decoding
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Permutation, Combination &Probability
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IBPS SO Marketing Officer Mains Exam Syllabus
Apart from these subjects, candidates are required to have Professional Knowledge in his/her area of expertise as well. The detailed syllabus is discussed below:
If you are applying for a Marketing Officer post then you should know that there will be 60 questions for an account of 60 marks in the professional knowledge section. Thus before you proceed to start off your preparation you should know about what topics you should cover to ace in the IBPS SO exam 2020-21. Check the detailed syllabus for the same below.
Check Detailed IBPS SO Marketing Officer Syllabus
Marketing Management
Introduction to marketing; concepts, marketing environment; segmentation, targeting & positioning, marketing mix (4Ps, 7Ps, etc.), Marketing Research, PLC, New product development process, pricing, pricing methods, promotion basics, promotion methods & strategies, Demand forecasting.
Product Management
Product Life Cycle, levels of a product, product mix, product portfolio decisions, BCG matrix, and its applications, Product planning, new product development process, Innovation and Creativity, product testing, product placement & commercialization.
Sales
Personal Selling, selling processes, types of the sales organization, Sales forecasting, sales strategies, sales force incentive plans, sales promotion, and its objectives, sales monitoring, sales reporting, motivating the sales force, advertising, PR.
Retail Marketing
Retail marketing and retail management, strategic retail marketing, retail marketing mix, CRM and retail marketing, CBB & retail marketing, Retail location, retail store operations, retail organizations & structure, SCM, Retail pricing and promotional pricing, retail branding strategies, store & non-store brands, merchandising and warehousing, global retailing, modern trade, and new trends in retailing.
Services Marketing
Services, nature, service product & pricing, service positioning, CRM and services, CBB and services marketing, promoting & services, MIS, service processes, service distribution, employees (people) and services marketing, Customer relationship management (CRM), internet marketing, Social Media Optimisation (SMO), Social Media Marketing (SMM) and Search Engine Optimization (SEO).
Product Management
Product Life Cycle, levels of a product, product mix, product portfolio decisions, BCG matrix, and its applications, Product planning, new product development process, Innovation and Creativity, product testing, product placement & commercialization.
Brand Management
Introduction to brands and brand management, brand research and brand equity, branding for different product categories, branding & differentiation, brand image, brand element and brand association, Brand equity measurement, competitive analysis, brand positioning, brand hierarchies, CBBE (Customer-based brand equity), Branding & IMC, branding and marketing mix, branding and product mix, brand attributes, branding and segmentation,brand strategies, brand image and awareness, brand equity systems, brand value, brand extensions.
Consumer Buying Behaviour & Integrated Marketing Communications
consumer personality & brand personality, buying influences, buying process, factors influencing buying decisions, models of buying behavior, post-purchase behavior. Marketing research, methods, data collection techniques, sources of secondary data for marketing decisions, IMC definition, elements, IMC and brand communication process, the role of advertising in branding process BTL, OOH, etc., promotions in IMC – consumer, trade sales, co-branding, in-branding, etc., packaging and labeling in IMC, PR.Consumer Protection in India: List of Consumer Rights.Consumer Protection Act,1986.
Advanced Marketing Techniques
Global Marketing, Strategic Marketing Process, value chain, value creation. Nature & scope of rural markets, marketing to cooperatives, channels of distribution in rural India.Inbound marketing, reverse marketing, up-selling, down-selling and cross-selling techniques, CSR.
The Nodal Banks/ Participating Organizations may organize pre-examination training for SC/ST/Religious Minority Community candidates at certain centers as per the strategy issued by the Government of India. This is a kind of training session where candidates are acquainted with the type of questions, common mistakes, and tips for time management, best practices, basic tricks, and approaches by experts from training organizations. The purpose is to give a level playing field to students from weaker sections that can’t afford coaching and make them aware of the general facet and recruitment procedure of the exam.
Candidates belonging to the above-mentioned categories can undergo training by signifying the same against a relevant column, at the time of applying online.
The pre-exam training is free of cost with other expenses like travel, food, and lodging expenses are incurred by the candidate. Generally, it is conducted five days before the exam and the dates are announced on the official website. Please find below an indicative list of training centers:
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North India
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South India
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East India
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West India
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Agra
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Bengaluru
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Agartala
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Ahmedabad
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Allahabad
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Chennai
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Balasore
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Aurangabad
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Amritsar
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Coimbatore
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Behrampur (Ganjam)
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Bhopal
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Bareilly
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Gulbarga
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Bhubaneshwar
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Indore
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Chandigarh
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Hyderabad
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Dhanbad
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Jabalpur
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Dehradun
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Kavaratti
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Guwahati
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Jaipur
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Gorakhpur
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Kochi
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Hubli
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Jodhpur
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Jammu
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Madurai
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Kolkata
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Mumbai
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Kanpur
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Mangalore
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Muzaffarpur
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Nagpur
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Karnal
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Mysore
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Patna
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Panaji (Goa)
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Lucknow
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Port Blair
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Ranchi
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Pune
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Ludhiana
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Puducherry
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Sambalpur
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Raipur
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New Delhi
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Thiruchirapalli
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Shillong
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Rajkot
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Patiala
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Thiruvananthapuram
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Siliguri
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Vadodara
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Rohtak
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Vijaywada
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Tirupati
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Shimla
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Vishakhapatnam
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Varanasi
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IBPS will have some additional centres or remove some depending on the requirement. The Candidates who opt for pre-examination training should download their call letter for training by entering their registration number and password/ date of birth from the Bank's website. Pre-Exam training call letter will not be sent by post.
The category-wise application fees for the IBPS SO exam are given below. Fee/Intimation charges once paid will NOT be refunded on any account nor can they be held in reserve for any other examination or selection. The application fee must be paid online. To know more please check the complete guide for the IBPS SO Application.
Application Fees for the IBPS SO Exam category wise is given below:
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S.No.
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Category
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Total
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1.
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SC/ST/PWD/XS
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175/- (Intimation Charges only)
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2.
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General and OBC
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850/- (App. Fee including intimation charges)
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